Fatal Error is a personal project aimed at raising the profile of the climate crisis discussion in software and tech.
Category Archives: Uncategorized
Various growth marketing, copywriting, and conversion rate optimisation projects.
This is a miscellaneous selection of direct response landing page writing for various tech companies.
Short project producing direct response copy for a promotion landing page focused on cloud migrations.
A small (and incomplete) side project that I started simply to keep my handing in with writing about WordPress.
Five Simple Steps
I wrote a short book on conversion design for (now closed) publishing house Five Simple Steps.
Peacock Visual Arts
Peacock is an arts NGO based in Aberdeen. I worked with them (voluntarily) to define their digital strategy for the coming years.
Forks Over Knives
Short project for the award-winning documentary’s meal planning service. Created designs for a new feature and identified general growth opportunities.
I worked with Close for just under a year helping improve their reporting, branding, copy, email, and feature launches.
I led growth and marketing for Jetpack for four years turning it from a free product into a profitable business line.
I provided Bluehost with advice and consulting on improving the conversion rates of their signup and checkout flows.
WordPress.com is the largest and most popular hosted WordPress service in the world. As part of Automattic I worked on various projects related to the WordPress.com NUX (New User Experience) and conversion optimisation tests.