Writing

I enjoy writing.

I’ve written hundreds of emails, blog posts, video scripts, ad copy, ebooks, landing pages, product copy, and support docs.

Web and Product

• Jetpack.com (and the product itself) is largely written by me, including:
  • Home page and product tour
  • Pricing page and all the linked pages from the feature comparison
  • The theme and security libraries (SEO play) 
• Various content pieces for Close.com including:
  • Pricing page microcopy, feature landing pages (predictive dialling and outreach) and pricing FAQ
  • Product comparison overview as well as the detailed comparisons:
    • Close vs. Hubspot
    • Close vs. Pipedrive
    • Close vs. Salesforce
• A small (affiliate) side project on WordPress

PDF Ebook

• Designing for Conversion (2019)
• Account-based Marketing Handbook (2020)

Blog posts

• Landing pages and posts for Jetpack:
  • The Business Owner’s Guide to Successful WordPress Sites
  • A Simple Guide to Choosing the Right Jetpack Plan
  • Redesign interview
  • #SmallBusinessWeek article series
  • Feature announcements
  • Why you need backups
• Announcement posts for Close.com
  • Email sequences introduction
  • New pricing
  • 2FA introduction
  • Predictive dialer introduction
• A misc collection of personal bits:
  • Free CV template
  • Farewell Alex
  • How to get a design career
  • 21 things to A/B test
  • The price of Free
  • WordPress tutorial

Ad Samples

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