Redgate produces tools for database professionals. I worked for Redgate as a designer and as head of UX for almost five years.

Redgate offices. Cambridge, 2012.

Product Design

I contributed designs and research work to several Redgate products, most notably the SQL Compare suite of products.

I conducted over a hundred usability tests and interviews on real and prototyped products.

I was also lead designer on a game-changing feature dubbed “Migrations” which linked Redgate’s flagship products to form the basis of version control for database structures and data.

Web Design

I was lead designer and project manager on the first major website redesign Redgate undertook in several years.

Besides being a fun design project, it was an exercise in internal politics and consensus building.

The current website has (thankfully) moved on but below you can see the basic change at the time.

Conversion Optimisation

I also introduced split testing to the marketing team and ran an abundance of tests on landing pages, ads, download pages, and shopping cart.

Below you can see a few of the results.

Published by Richard