Various growth marketing, copywriting, and conversion rate optimisation projects.
Worked on a series of conversion optimization tests to drive more signups from core website and blog as well as traffic generation from non-paid channels (like translation).
To get a sense of how I work you can browse these documents and links:
- Raw headlines brainstorm
- Raw homepage copy
- Long-form blog post
- Growth opportunities review
- A more detailed business case for a project
New home page mockup
Richard's Work Blog 