I wrote a short book on conversion design for (now closed) publishing house Five Simple Steps.
Conversion optimisation and growth marketing often has a (deservedly) questionable reputation. When I wrote this book I was working primarily as a designer and many peers and colleagues hated the “growth” discipline.
In this book I tried to explain how to design and write for conversion and growth without selling your soul to black hat tactics.
You can download and read the PDF version below.