I wrote a short book on conversion design for (now closed) publishing house Five Simple Steps.
Conversion optimisation and growth marketing often has a (deservedly) questionable reputation. When I wrote this book I was working primarily as a designer and many peers and colleagues hated the “growth” discipline.
In this book I tried to explain how to design and write for conversion and growth without selling your soul to black hat tactics.
You can download and read the PDF version below.
Richard's Work Blog 