I’m a writer and designer focused on conversion rate optimisation and growth opportunities.
This site is called Ship It because it serves as a reminder that perfect solutions are the enemy of tangible value.
As of January 2019 I am focusing on a few side projects and select client work.
I mostly enjoy designing software, marketing and growth strategies, and hustling. I am a strong believer in the principles of user-centred and participatory design as I’ve found these approaches to produce outstanding results in almost any discipline I’ve touched.
I also enjoy creative writing.