I’m a writer and designer focused on conversion rate optimisation and growth opportunities.

This site is called Ship It because it serves as a reminder that perfect solutions are the enemy of tangible value.

As of January 2019 I am focusing on a few side projects and select client work.

Previously I served as Director of Marketing at Close, as Growth Lead at Automattic (the company behind WordPress.com, Jetpack, and WooCommerce), and as Head of User Experience at Redgate.

I mostly enjoy designing software, marketing and growth strategies, and hustling. I am a strong believer in the principles of user-centred and participatory design as I’ve found these approaches to produce outstanding results in almost any discipline I’ve touched.

I also enjoy creative writing.

The best way to get in touch with me is to send me an email or call +44 (0) 7480 285 856. You can also find me on LinkedIn and on Twitter.