Hello. I’m a designer focused on product design, conversion rate optimisation, and growth opportunities.
My portfolio site is called Ship It because it serves as a reminder that a perfect but unshipped design serves little purpose and generates no value.
As of January 2019 I am focusing on a few side projects and select client work.
Previously I served as Director of Marketing at Close, as Growth Lead at Automattic (the company behind WordPress.com, Jetpack, and WooCommerce), and before that as Head of User Experience at Redgate Software.
I mostly enjoy designing software, marketing and growth strategies, and hustling. I am a strong believer in the principles of user-centred and participatory design as I’ve found these approaches to produce outstanding results in almost any discipline I’ve touched.
I also enjoy copywriting and creative writing.